Own the cold
Own the cold
Performance masks for riders who don't stop.
Performance masks
for riders who don't stop.
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The PureMinimal Ski Gear

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Made for Skiers,
by Skiers.

The CEFΛTU⋅5 is a full-coverage performance
balaclava engineered for skiers and snowboarders.
Fleece-lined. Wind-resistant. Worn all day.

Meet the Brand →
Four Styles

Neck gaiter. Half shield. Full balaclava. One pull changes everything — no clips, no layers, no stopping mid-run.

Breathe Warmth

85g of microfleece that moves with you, wicks moisture away from skin and never bunches under a helmet. Warm without the suffocation.

Block the UV

At 5,000m, UV hits 3.6× harder — and snow reflects 80% of it back at your face. Our ceramic-infused fleece blocks 98% of UVA and UVB. No sunscreen needed.

Four Styles

Neck gaiter. Half shield. Full balaclava. One pull changes everything — no clips, no layers, no stopping mid-run.

Breathe Warmth

85g of microfleece that moves with you, wicks moisture away from skin and never bunches under a helmet. Warm without the suffocation.

Block the UV

At 5,000m, UV hits 3.6× harder — and snow reflects 80% of it back at your face. Our ceramic-infused fleece blocks 98% of UVA and UVB. No sunscreen needed.

Our Vision

To be the face of winter that you want to be a part of.

Meet the Brand

Our Family

Be part of our community and make your winter more engaging.

Learn More

We make things that work better and last longer.

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